FC St. Pauli is Germany’s favorite second division club. This is due in large part to the progressive vision of the club and its supporters, which have fought against racism, sexism and fascism. Ardent fans and a punk attitude alone don’t make for a winning soccer club, however, and St. Pauli has been faced with the modern sporting realities of sponsorship contracts, marketing plans and business lounges. Now on the verge of falling to the third division, the club looks to balance profitability with the social responsibility that grew its fan base. We check in with fans, players and legends to see how St. Pauli plans to navigate the landscape of modern European soccer.
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